Campbell's Wisest Kid with an Awesome Beard

     While flipping through an older issue of Better Housekeeping, I came across this ad for Campbell's soup, cream of mushroom soup, to be exact. It shows an enticing picture of chicken broccoli alfredo and a recipe to make the dish for the family. But the thing that caught my eye was "The Wisest Kid in the Whole World," who is a young boy with a beard meditating in a far-off land. He denies broccoli on the side, and he likes it right in his alfredo. If that's how he likes it, shouldn't all kids be eating it? 

     Considering that I found this in a Better Housekeeping magazine, the target audience is probably moms who are always trying to get their children to eat their vegetables. This being, this ad appeals to mothers' need to nurture. Seeing this ad will make moms feel the urge to cook their children the best meal while also feeding them broccoli. And apparently the wisest kid in the whole world likes and recommends broccoli, so it must be the way to go. 

     Although, the wisest kid in the whole world makes a vague selling point, because I'm not sure if Campbell's means that children will become wise and grow a beard with their soup, or that a wise kid is the mascot, so why not buy their product. In this ad, Campbell's in not even advertising broccoli, but cream of mushroom soup--it's not quite clear what they want from me. Either way moms look at it, I think that the wisest kid in the whole world will make them assume that Campbell's will make their kids wise.

     This ad also satisfies our physiological needs. I mean, just look at that chicken broccoli alfredo. Food is always good, right? So this will make people, especially moms, want to make it for their children. And it's with broccoli. Yeah, that's a bonus--feeding those kids right. Our physiological need for rather appetizing food will encourage us to buy Campbell's and recreate the dish ad pictured in the ad. 

     The advertising technique that was used here was simple solutions. The ad tells us that by buying Campbell's all our problems will be solved. Moms won't have to force their children to each broccoli, because Campbell's cream of mushroom soup with make it taste delicious. And while children are chowing down on broccoli, they will be turning into the wisest kid in the whole world. Well, probably not, but that's what Campbell's seems to claim. Maybe children will become just a little bit smarter with the right amount of vegetables to tend to their growing brains.With one can of Campbell's, moms can solve their problems about their children eating vegetables and make them smarter one bite at a time. 

     Although all I will be able to remember about this ad is the youth with an awesome beard, I think Campbell's did a good job convincing moms to buy the product. In this ad, Campbell's included the needs of mothers, as well as what the soup means for their children.