This is Dennis. He is a man that requires many options, which is why he has three hot tub, 73 self portraits and an unnecessary amount of hair dryers. Dennis turns to GrubHub to provide him with thousands of different restaurants.
When I first watched this commercial, I had no idea what GrubHub was or was trying to tell me. All I remembered was that it showed this guy who had an unreasonable amount of stuff in his house. Why did he need 73 self portraits? And hair dryers just for styling? You okay, buddy? Only when I searched this commercial to watch it again did I realize that the message was that if you like having a lot of options, when it comes to choosing your food, GrubHub is your go-to website. It has thousands of restaurants to choose from right at your fingertips. I know that Dennis is pushing the boundaries to show us that we all like to have an array of options, but his unreasonable amount of stuff clearly sends us that message. We watch this commercial and realize that we aren't living it up like Dennis who has a life of options, and that's what we want to have. This is what GrubHub is implicitly telling us, and all we need to do is to use their website to get the kind of options Dennis lives for.
I think the target audience for this commercial is middle class adults. Even though Dennis has too much stuff, he is an average-looking guy. The stuff he has isn't too luxurious that it is not out of reach. The brand is GrubHub, a website to find thousands of restaurants, so you don't have to have a glamorous lifestyle. This target age based on this commercial can be adults of any age. Options are good, especially when it comes to food, so I think everyone would appreciate the options that this website can offer.
The main appeal used in this commercial is the need for prominence. This commercial is trying to tell us that all the options we can have will give us high social status. Although Dennis doesn't look extravagant, he has a lot of the same things that can make people envy him. By the end of this commercial when you realize what they're actually selling, it fulfills our physiological need to eat. Even though the food is only shown briefly, when we hear that we can choose from a wide array of food, we are drawn to that factor.
The biggest technique that is used is transfer/association. The commercial makes a comparison between having so much stuff and a lot of options to the options we can get from GrubHub. Having a lot of options has a positive connotation, and when we watch this commercial, we associate living a fulfilling life of options to GrubHub, therefore, the brand seems very desirable to us. Another technique is simple solutions. If we use this website then we can have any kind of food we want at our fingertips.
After watching this commercial several times, I thought that it was very effective. Although the brand was only mentioned at the end, it clearly made us realize that we need options, and the brand will be there for us. The exaggerated amount of stuff that Dennis had shows us how many food options that can be provided to us.
I agree. I definitely think that this commercial used the need for prominence because of all the options Dennis has, and seriously, who needs three hot tubs? I think that this commercial also used the gestalt technique because a person watching the commercial for the first time would definitely wonder why they are learning about this man named Dennis who has 73 self portraits and too many hairdryers for his own good. This makes the consumer wonder what the advertiser is trying to sell and how a product could possibly be connected this man who has 73 self portraits.
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