Although Easter was last month, I still remember this commercial, because it make me reminisce about my childhood. This commercial shows a mom and her two young children spending time in the kitchen together making Rice Krispies Easter eggs. I feel an emotional connection to this commercial because I used to do the same thing with my mom when I was a child.
Even though this commercial is all black and white except for the Rice Krispies box, this lighting seems natural. It is simple enough that we aren't distracted from any intense lighting, and instead focus on the mother and her children. The cereal box being the only thing in color draws our attention and makes us better remember the brand. It is the color that cuts through the simplicity of the commercial.
The target audience for the commercial is aimed at young moms who live for and love those special moments with their children. We see the mom in the commercial having that same connection. Another target audience could also be to older kids who is brought back to their childhood while watching this commercial, because I think most children have made Rice Krispie treats with their mother at some point in their lives. This commercial can help bring back childhood memories to older children.
The biggest appeal in this commercial is the need for affiliation. The message from the brand is saying that Rice Krispies brings mother and children together. Being that the mother is the only parent figure in this commercial shows that the brand stresses her role. The need to nurture is also achieved in this commercial. The mother and her children spending time together in the kitchen give moms the feeling that they should be doing the same. Sharing those moments makes moms go "aww.." and make them want to spend more time with their kids or cherish the time spent. The sweet song in the background also makes the commercial sound more welcoming--as if everything will be taken care of by the mother.
Plain folks is used as an advertising technique, because this commercial shows ordinary people and an average relationship between mother and children. The lighting also helps to show the simplicity of the people shown. This technique shows that Rice Krispies belongs in every average family. It makes sense that the product fits into a family, because this same situation can happen in every household.
Here, Rice Krispies did a good job in showing the simplicity of the product while also bringing a smile to ones face by reminiscing on these memories. I mean, I can't be the only one who made Rice Krispie treats with their mom as a child.
My reaction to this commercial when I first saw it was aww this is so cute, I remember when I used to do this with my mom and brother when we were younger. But, my first reaction now after seeing again is that I really want some homemade rice krispies. I agree with the target audiences that you stated but, I also think it could be targeted at older moms whose children have moved out. I think this because, these moms might want to make rice krispies again to bring back those good memories. Or they might want to have their kids over and celebrate the good times they used to have as a family. I also think that the ad technique used could also be simple solutions because, they are like if you use this product you could have these moments with your family.
ReplyDelete